The Green Roads story is about an unshakeable friendship, a career-risking leap of faith and a personal mission that still drives the company today.
It was 2012. Laura
Baldwin Fuentes had been working as a licensed compound pharmacist for 20 years
when a dear family friend confided in her that he was wrestling with an
addiction to prescription opiates. Arby Barroso, like millions of Americans and
hundreds of Laura’s own customers, had filled a post-surgery prescription and
unintentionally slid down a path that now seemed impossible to leave.
Arby was an expert
on hemp but he needed Laura’s help to turn his optimism into pure products. She
began formulating products after work and on weekends.
When the pair saw
CBD’s power to enhance Arby’s well-being, they became determined to bring its
potential to more people. It became a personal mission. Laura left the
stability of her career behind and they jumped into the uncharted waters of the
CBD business. At the time, CBD was not the booming industry it is today. It was
fraught with intense FDA and DEA scrutiny, banks who wouldn’t take their
business, shippers who wouldn’t touch the product, and other challenges few
other entrepreneurs have to face.
They persisted,
spending their early days formulating products to help their own friends and
family live their healthiest lives. The response was incredible. Danny Perdeck
and Jimmy Tundidor joined as co-founders, and the business grew rapidly.
Today, Green Roads
CBD products are sold in over 10,000 retail locations and the company is ranked
as the largest privately-owned CBD company in the US according to Brightfield
Research Group.
Through it all,
Laura and Arby’s dedication to their customers has not wavered. Green Roads has
long set the gold standard for quality control and consumer transparency in the
CBD industry, and was one of the earliest advocates for full-panel, independent
lab testing on every product batch.
Today, the
popularity of CBD is growing, and Laura isn’t worried about the DEA knocking on
her door anymore. But despite these advances, she and the entire team at Green
Roads still feel that there is tremendous work to be done. Our mission, begun
at a kitchen table many years ago, is to help every person find the healthiest
version of themselves through the power of plants. We feel very fortunate that
Green Roads is on a path to do just that.
**I understand the statements regarding these products have not been
evaluated by the Food and Drug Administration. This product is not
intended to diagnose, treat, cure or prevent any disease. Results from
products may vary. These items are not intended to cure, treat, or
prevent any diseases.** Hemp Derived CBD with <0.0mg THC.
